Wednesday, December 26, 2007

Is it Really Your Space with Social Media?

A power shift is being waged on the Internet and the “non-sophisticated” Internet user stands to gain. Getting to the top of the search engine results page (SERP) is typically a costly hit or miss event put in the hands of marketing experts. Social media is changing this with its unyielding ability to attract Internet users and quickly build online communities and ranking around popular topics. Until recently, online communities were looked at as merely places to socialize, network or advertise. Now, the business minded seeks to establish marketing control and eventually ownership of these online communities but they will have to seek alternatives to MySpace, Facebook, YouTube, Bebo, LinkedIn and others.

A first of its kind technology called www.Moguling.com integrates search engine optimization with a social media platform for businesses and individuals looking to market themselves on the Internet. It is now possible, and quite easy, to build “and own” an online community around ones personal and professional interests. The ability to establish ownership of online communities is making every business reconsider their approach to social media and the marketing technology of choice.

To make the picture clearer, let’s look at how the whole process of building online communities works and where the value is: as new members sign up online, a community grows around popular topics along with a mass of content rich web pages. Each individual (or business) becomes a valuable publisher in the community and ownership of the content (web pages) it not you. This content that you help create on MySpace, Facebook, Youtube and LinkedIn is a major part of why these companies have become worth so much and why they want to keep this a secret. Online communities are built naturally through the addition of friends, or if you are a business through employees, customers, vendors and partners into your network. Additionally, valuable online real estate (content) is generated. As these communities grow in numbers, there is now more real estate for MySpace, Facebook, Youtube, LinkedIn, Bebo, and others to sell advertising on. Unfortunately, these big online communities restrict your ability to establish any ownership in the community, especially when it comes to marketing and advertising. Which leads you to ask, is it really your space?

Unlike other social networking sites/communities, www.Moguling.com allows you to easily develop your own online community while continuing to use other social, professional and video networking communities. Moguling enables participants to have marketing control over the content your network creates. Additionally, your content gets listed and ranked in search engines naturally to further build traffic and the overall value of your online community. The end result is a powerful network that you manage and most importantly own.

Moguling is positioned to become what industry experts say has yet to be established, the basis for the first “standard” for search engine marketing using the power of social media. Moguling makes it possible for virtually anyone to build search engine friendly online communities that businesses and individuals own and have marketing control of. Moguling.com is taking an aggressive approach to becoming the market leader for building valuable online communities that businesses and individuals own.
source:http://www.prleap.com/pr/109779/

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