AXcess News has completed a study of pay-per-click advertising agencies which was conducted to find out just how well they perform.
The reporting period ran a span of eight weeks in which a host of PPC search providers were rated for Support; Reporting; Accuracy in deliverable clicks; and Quality of visitors.
Tech beat reporter Dave Porter said, "We found alarming differences across those per-per-click (PPC) advertising agencies."
In a tech feature story released Sunday evening, titled, "When Pay-Per-Click Goes Per-Clunk" Porter noted that "In all fairness, there were many differences between the PPC providers reporting capabilities and so we took that into consideration in rating them."
During the course of the Study, Google Analytics' Urchin software was used in combination with tracking codes to monitor each PPC search provider for accuracy of deliverable clicks.
In Dave's story, each PPC search provider was rated using a simple grading system of "A" for excellent to "F" for failure. The report itself is being made available free of charge to anyone who requests a copy. A link can be found in that news article.
The study was not funded by any third-party and no marketing scheme to promote advertising is involved. AXcess News is a broad news publisher online and one of the largest independent pure web news publishers in North America with a network stretching across 92 major market cities in the United States, 16 in Canada through affiliate Source Press and an additional 16 in the United Kingdom through European affiliate EU News Network Ltd. whose combined headlines reach in excess of three million readers per day.
source:http://www.pr-usa.net/index.php?option=com_content&task=view&id=76738&Itemid=9
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