Firms who have been living on a different planet and have yet to optimise their website need to get up to speed, it has been claimed.
In an article for BizReport.com, freelance marketing consultant Helen Leggatt commented that 2008 is the year to use search engine optimisation (SEO) as a marketing tool.
Ms Leggatt said that pay-per-click adverts can be effective, but that 80 per cent of searchers use natural search results as a way of finding a product or a service.
She recommended that it should be a company's main aim to appear in the top five listed websites, or at least on the first page of search results.
"One thing remains certain - internet marketing is still the fastest, most measurable and direct means of marketing and it is here to stay," she commented.
Florida newspaper the Herald Tribune recently recommended that firms use natural search over paid as pay-per-clicks often attract spammers and competitors rather than potential customers.
source:http://www.epiphanysolutions.co.uk/searchmarketing/18439599/
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