No matter what business you are into, a web presence has become the need of the hour. Almost every business is striving to make their presence felt on the internet because it one of the most effective modes of communication. However, just having a website will not serve your purpose as it will be unable to attract the amount oftraffic, which you desire to spread the word about your business. The practical way to go about promoting your online business would be by getting a professional search engine optimization firm to promote your website on the World Wide Web. Comet search engine marketing firm is one such expert who can give your online business the boost and visibility that it deserves, making it a popular website on the internet.
Search engine optimization strategies by CometSEM are tailor made to suit the needs of your business. The methods for search engine optimization include keyword heavy content, blogs, link building with other sites, article syndication, participation in forums and discussions and many such methods. A specialized search engine optimization firm like CometSEM researches into the positive and negative aspects of a client's website and then works towards enhancing the strengths while minimizing the weaknesses of the site.
The professionals working at CometSEM have the necessary expertise in the field of search engine optimization. As this a comparatively new field, it is crucial that the employees working for your site should be competent and knowledgeable about the internet processes. Professionals at a search engine optimization firm work to ensure that your website content is relevant to the user and the navigation is also user friendly. Keeping all these aspects in mind, one can ensure the popularity and visibility of any website in the internet. If the content is correctly created and placed, the search engine spiders will find it easier to crawl the site, thereby giving your website the top ranking, which you desire.
Source:http://www.pr-inside.com/promote-your-business-effectively-with-search-engine-optimization-r365305.htm
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Saturday, December 29, 2007
Sunday, December 23, 2007
Search Engine Visibility and Site Crawlability, Part 1
At the recent SES Chicago. Laura Thieme and Matt Bailey, both experienced presenters, showed how webmasters could tame the dynamic Web site beast and improve search engine visibility and site crawlability.
This is the first of two articles outlining the SEO problems they identified with dynamic Web sites and solutions. I'll expand on both.
At the very highest level, dealing with large dynamic Web sites requires IT and marketing to collaborate. The person responsible for the technical search engine optimization is an important member of the team. Without the cooperation of technical SEO support staff, your Web site can end up poorly optimized for search engines.
Keyword Research and Deployment
Do your keyword research up front. You need to understand the language potential customers use to find the products or services you offer. You also want to understand related topics that interest these potential customers.
You then want to match up this understanding of the marketplace with the available content you have, or are willing to develop, and design a logical and clean hierarchy around that.
Laura said embedding keywords into your page names (i.e. the URI) is a powerful SEO tactic. In fact, she recommends existing sites embed the most important keywords for each page into their URI (and then 301 redirecting the old page location to the new page location).
Don't use the same titles and headers for all the pages of your site. That's another reason to do keyword research. The long tail of keywords enable you to create a different title and header for every page of the site.
Large sites also have issues with pages being found and indexed. Make sure the most important keywords for your site appear in the title and header for the home page.
Robots.txt Files
Matt pointed out that it's surprising how many sites have problems with their robots.txt file. He provided a tutorial on how robot.txt files work. You can also find good tutorials on the Web.
I've seen many sites that have problems with Robots.txt. While it's a powerful tool for directing the way search engine crawlers see your site, it's easy to make a mistake. A single mistake can have catastrophic consequences. So use robots.txt, just use the file with great care.
To illustrate how easy it is to make a mistake, we worked with a client a while back that implemented new versions of their site on a staging server separate from the one used for the main site. This allowed them to look at the site live before launching it.
They didn't want this duplicate site indexed by the search engines, so they implemented a robots.txt as follows:
User-agent: *
Disallow: /
Experienced readers are already cringing because they know where this is going. Unfortunately, one day during a site update they copied the whole site from the staging server to the live server, including the robots.txt file.
It took 3 weeks before anyone noticed, and that happened because traffic to the site was already crashing. Ouch. Again, use it, but be careful.
Site Maps
The Sitemap is an XML file that lists URLs for a site, as well as when each URL was last updated, how often it usually changes, and its importance relative to other URLs in the site. The protocol was designed to enable search engines crawl the site more intelligently. In principle, this should help the search engine find all of the pages on your site more easily than crawling it naturally.
Matt had a great point when he told the audience you're better off letting your site being found naturally by the crawler. He referred to Sitemaps as a "fast track to the supplemental index".
I couldn't agree more. We don't use Sitemaps on our clients' sites.
The two best solutions for the crawlability problem -- lots of pages not being indexed -- the following two steps are the best solution:
1. Build an efficient and clean global navigation system on your site. There is no better way to help a crawler find your site than a logical and simple navigation structure. If you do this, the crawler will find its way around.
2. Get third party sites to link to your site. No on-site search engine optimization strategy will work unless you get these links.
Summary
We've outlined three key problem areas with sites that have dynamically generated content: information architecture and keyword research; robots.txt files; and the use of Sitemaps.
When search engines don't index pages on your site, invest your time and energy in site navigation and inbound link development, rather than using Sitemaps protocols.
In Part 2, we'll look at tools for analyzing your Web site structure and traffic, as well as more solutions to SEO problems with dynamically generated sites.
source:http://searchenginewatch.com/showPage.html?page=3627930
This is the first of two articles outlining the SEO problems they identified with dynamic Web sites and solutions. I'll expand on both.
At the very highest level, dealing with large dynamic Web sites requires IT and marketing to collaborate. The person responsible for the technical search engine optimization is an important member of the team. Without the cooperation of technical SEO support staff, your Web site can end up poorly optimized for search engines.
Keyword Research and Deployment
Do your keyword research up front. You need to understand the language potential customers use to find the products or services you offer. You also want to understand related topics that interest these potential customers.
You then want to match up this understanding of the marketplace with the available content you have, or are willing to develop, and design a logical and clean hierarchy around that.
Laura said embedding keywords into your page names (i.e. the URI) is a powerful SEO tactic. In fact, she recommends existing sites embed the most important keywords for each page into their URI (and then 301 redirecting the old page location to the new page location).
Don't use the same titles and headers for all the pages of your site. That's another reason to do keyword research. The long tail of keywords enable you to create a different title and header for every page of the site.
Large sites also have issues with pages being found and indexed. Make sure the most important keywords for your site appear in the title and header for the home page.
Robots.txt Files
Matt pointed out that it's surprising how many sites have problems with their robots.txt file. He provided a tutorial on how robot.txt files work. You can also find good tutorials on the Web.
I've seen many sites that have problems with Robots.txt. While it's a powerful tool for directing the way search engine crawlers see your site, it's easy to make a mistake. A single mistake can have catastrophic consequences. So use robots.txt, just use the file with great care.
To illustrate how easy it is to make a mistake, we worked with a client a while back that implemented new versions of their site on a staging server separate from the one used for the main site. This allowed them to look at the site live before launching it.
They didn't want this duplicate site indexed by the search engines, so they implemented a robots.txt as follows:
User-agent: *
Disallow: /
Experienced readers are already cringing because they know where this is going. Unfortunately, one day during a site update they copied the whole site from the staging server to the live server, including the robots.txt file.
It took 3 weeks before anyone noticed, and that happened because traffic to the site was already crashing. Ouch. Again, use it, but be careful.
Site Maps
The Sitemap is an XML file that lists URLs for a site, as well as when each URL was last updated, how often it usually changes, and its importance relative to other URLs in the site. The protocol was designed to enable search engines crawl the site more intelligently. In principle, this should help the search engine find all of the pages on your site more easily than crawling it naturally.
Matt had a great point when he told the audience you're better off letting your site being found naturally by the crawler. He referred to Sitemaps as a "fast track to the supplemental index".
I couldn't agree more. We don't use Sitemaps on our clients' sites.
The two best solutions for the crawlability problem -- lots of pages not being indexed -- the following two steps are the best solution:
1. Build an efficient and clean global navigation system on your site. There is no better way to help a crawler find your site than a logical and simple navigation structure. If you do this, the crawler will find its way around.
2. Get third party sites to link to your site. No on-site search engine optimization strategy will work unless you get these links.
Summary
We've outlined three key problem areas with sites that have dynamically generated content: information architecture and keyword research; robots.txt files; and the use of Sitemaps.
When search engines don't index pages on your site, invest your time and energy in site navigation and inbound link development, rather than using Sitemaps protocols.
In Part 2, we'll look at tools for analyzing your Web site structure and traffic, as well as more solutions to SEO problems with dynamically generated sites.
source:http://searchenginewatch.com/showPage.html?page=3627930
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